True enough...we here from/about Bud's a lot less now, and when Dealers/FFL's here finally figured out what was going on and how it effected their bottom line (not to mention the ass ache) many refused to accept transfers from them.FWIW, As a FFL Dealing with Bud's sux. I try to avoid them at all cost. As far as the wholesale/distributor side of things Midway does the same thing but only on certain products and their dealer prices are not that good.
I expect that most all of the "Big Box" Stores (on-line as well) warehouse/manufacturer direct products...just like Farms, it's "get big or go under" and if you've got the space and distribution network, have the product and can sell it for what a Dealer can buy it for, well you're probably going to sell a lot more of it.
Tangent: thought occurred to me, can you imagine the explosion in sales if the BATFE we abolished allowing guns and ammunition to be bought & sold before 1968, hell even better 1934.